Executive Purpose & Dual-Zero Economic Model: PushCartSiren operates on an ethical
cross-subsidized dual-zero architecture: (1) Street Pushcart Vendors receive 100% free
discovery tools, voice AI, and built-in UPI soundbox features with ₹0 commission and ₹0 platform fee;
(2) Residential Households receive 100% free real-time siren alerts, pushcart tracking, and
deals with ₹0 subscription and ₹0 delivery markups. The entire ecosystem is funded exclusively by local
neighborhood retail businesses (supermarkets, pharmacies, clinics, service centers) paying affordable
pay-per-reach advertising fees (₹0.30 per verified impression) within a 500m – 1.5km hyper-targeted perimeter.
1. The Hyperlocal Value Proposition
Local small retailers typically waste significant budget on traditional paper flyers and newspaper inserts.
PushCartSiren delivers higher conversion at a fraction of the cost:
| Comparison Parameter |
Traditional Paper Pamphlets |
PushCartSiren Hyperlocal Mobile Ads |
| Average Cost |
₹1,200 (Print 1,000) + ₹500 (Delivery) = ₹1,700 |
₹299 / Week or ₹999 / Month (Unlimited Views) |
| Audience Engagement |
85%+ discarded in trash without being read. |
100% viewed on active phone screens when looking for food/groceries. |
| Actionability |
Manual phone dialing; paper gets lost. |
1-Tap "Get Directions" (Google Maps Walk-In Navigation). |
| Geo-Accuracy |
Often thrown outside the targeted colony. |
Precise geofenced proximity (500m – 1.5km around shop). |
| Analytics & ROI |
Zero telemetry; merchant has no feedback. |
Real-time impression and walk-in footfall telemetry on Admin Console. |
2. Official Rate Card & Monetization Packages
| Package Tier |
Coverage Radius |
Duration & Price (INR) |
Features & Placements |
Target Merchant Profile |
| 🥉 Street Starter |
500m radius (Immediate street & crosses) |
₹299 / 7 Days
₹999 / 30 Days SAVE 15%
|
• In-Feed Sponsored Card
• 1-Tap "Directions" walk-in action
• Verified merchant badge
|
Local bakeries, tea/snack stalls, ironing/laundry, tailoring shops. |
🥈 Neighborhood Pro
MOST POPULAR |
1.5 km radius (3–5 wards / layouts) |
₹699 / 7 Days
₹1,999 / 30 Days
|
• Priority ranking in radar feed
• Google Maps Directions button
• Custom discount badge (e.g. 15% OFF)
• Weekly view report via WhatsApp
|
Departmental grocers, medical pharmacies, dairy centers, tuitions. |
| 🥇 Area Champion |
3.0 km radius (Full PIN Code) |
₹1,499 / 7 Days
₹4,499 / 30 Days
|
• Pinned Top Banner on Radar
• 2 Evening Flash Siren blasts/week
• Full store logo & catalog branding
• Dedicated support manager
|
Supermarket chains, diagnostic labs, jewelry stores, restaurants. |
| ⚡ Flash Siren Deal |
1.0 km radius |
₹99 per single deal (4 Hours duration) |
• Instant Siren Chime to all active homes
• Timed discount tag (e.g. Evening Samosa rush)
|
Sweet stalls, hot bakeries, evening biryani/fast-food outlets. |
2.1 The 100% Reach Fulfillment Guarantee (Undelivered Reach Policy)
The Pay-For-Delivered-Reach Mandate: In traditional media (newspaper inserts, billboards, paper pamphlets), merchants pay for elapsed time or unverified paper drops regardless of whether any human read the advertisement. PushCartSiren operates on a strict Pay-Per-Verified-Household-Reach Model (₹0.30 per verified impression). A merchant's budget is only consumed when a genuine resident within the target radius opens their app and views the offer for at least 2.0 continuous seconds.
| Scenario / Condition |
Traditional Paper / Media |
PushCartSiren Statutory Guarantee |
Under-Delivery at Expiry
(e.g. 2,000 Reach booked, only 1,400 reached in 14 or 30 days) |
100% Money Forfeited. No extensions, no proof, no refund. |
Automatic Campaign Extension: The ad continues broadcasting on neighborhood radars for Day 15, 16, 17... at ₹0 additional cost until the full 2,000 verified reach target is 100% fulfilled. |
Time-Sensitive Offer Expiry
(e.g. Festival 3-Day deal that cannot be extended) |
100% Sunk Cost. Wasted pamphlets thrown away. |
Prorated Digital Wallet Credit: The unspent balance (600 unreached × ₹0.30 = ₹180) remains in the merchant's digital ad wallet and never expires. It rolls over into their next promotion or can be refunded via UPI. |
Low-Density Corridor
(Delivery pace is slow after Day 7) |
Merchant has zero recourse or tracking. |
Dynamic Geofence Expansion: With 1 tap, the system allows widening the perimeter (e.g. from 500m to 750m or 1km) to capture adjacent apartment clusters and hit target reach on schedule. |
Interactive Merchant Presentation Slide: Field executives can show the live, interactive
advertiser slide deck and reach assurance simulator directly on their smartphones or tablets at:
pushcartsiren.com/advertiser_guarantee.html
(includes real-time rupee protection calculator and WhatsApp one-tap share).
3. Standard Operating Procedure (SOP): Merchant Onboarding
Step 3.1: Territory Mapping & Prospect Identification
- Field executives identify high-density pushcart residential pockets (colonies with 300+ apartments/homes).
- Map retail businesses within 500m – 1km of these clusters:
- Departmental grocery stores & rice marts
- Hot bakeries, sweet shops, and tea cafes
- Pharmacies and diagnostic sample collection centers
- Water can distributors, ironing/laundry services, and tailors
Step 3.2: Merchant Verification & Due Diligence
Before accepting payment, the onboarding executive must verify:
- Physical existence of the shop at the declared street address.
- Valid phone number for customer orders.
- If selling prepared or packaged food, verify valid FSSAI Registration / License.
- Confirm the promotion contains no prohibited items (tobacco, alcohol, gambling, unverified
cures).
Step 3.3: Payment Collection & Digital Receipting
- The merchant scans the official PushCartSiren UPI QR Code (via PhonePe / Google Pay for
Business).
- Acceptable payment references:
PCS-[ShopName]-[Duration].
- Issue an instant digital receipt via WhatsApp and email confirmation from
support@pushcartsiren.com.
- Tax Note: In India, entities with annual aggregate turnover below ₹20 Lakhs are exempt from
mandatory GST registration. Once crossed, 18% GST (SAC Code 998363 - Advertising Services) must be invoiced.
Step 3.4: Campaign Activation via Admin Console
- Executive logs into the Admin Portal at
https://pushcartsiren.com/admin.
- Click "Create Neighborhood Ad Campaign".
- Enter: Business Name, Category, Offer Headline, Offer Description, Contact Number, and Geo-coordinates
(Latitude/Longitude).
- Select Radius (500m, 1.5km, or 3km) and package duration (7 or 30 days).
- Click "Approve & Activate Campaign". The campaign goes live on the network within 60
seconds.
Step 3.5: Performance Reporting & Renewal Retention
- Day 4: Field executive sends an automated WhatsApp update with total impressions and
click-to-call counts to the merchant.
- Day 6 (Renewal Call): Contact merchant to share results and offer a discounted monthly
renewal (e.g. ₹999 for 30 days instead of ₹299 weekly).
4. Content Moderation & Statutory Compliance SOP
To comply strictly with Central Consumer Protection Authority (CCPA) 2022 Guidelines, ASCI Code, and State
Municipal Regulations, all promotional broadcasts must pass this checklist:
STRICTLY PROHIBITED ADVERTISEMENTS (Zero Tolerance)
- Tobacco & Nicotine: Cigarettes, bidis, gutkha, paan masala, electronic vapes (COTPA
2003).
- Alcoholic Beverages: Beer, liquor, spirits, and surrogate mineral water/soda branding.
- Gambling & Betting: Online casinos, sports betting, unlicensed prize contests, fantasy
gaming.
- Unregulated Finance: Unregistered chit funds, binary trading, MLMs, cryptocurrency
schemes.
- Miracle Drugs & Remedies: Unsubstantiated cures prohibited under Drugs & Magic Remedies
Act, 1954.
- Weapons, Explosives & Hazardous Chemicals: Unlicensed fireworks, firearms.
4.1 Mandatory Display Standards (Anti-Dark Patterns)
- Clear "SPONSORED" Disclosure: Every ad card must visibly display the blue
SPONSORED • LOCAL STORE DEAL chip in accordance with CCPA Guideline 4.
- Truth in Pricing: Hidden charges, drip pricing, or false claims (e.g. "Free delivery" when
minimum order is hidden) are strictly forbidden under CCPA Dark Patterns Guidelines, 2023.
4.2 Takedown SOP for Misleading Advertisements
- When a resident or authority flags an advertisement via the in-app Grievance sheet or email:
- The Grievance Officer (support@pushcartsiren.com) reviews the
claim within 2 hours.
- If misleading or unlawful, deactivate the ad from the Admin Console immediately (Maximum 4-hour
statutory SLA).
- A formal written response is provided to the complainant within 24 hours under Rule 3(2) of IT Rules 2021.
4.3 Pre-Moderation Rejection Reason & Merchant Feedback SOP
In accordance with Section 79 Intermediary Due Diligence and fair merchant natural justice principles,
no advertisement may be rejected without recording and communicating a specific, actionable reason to the business owner:
- Mandatory Reason Recording: Whenever an administrator or moderator clicks ✕ Reject in the Admin Console (
pushcartsiren.com/admin), the system requires selecting or inputting a specific compliance violation (e.g. storefront photo blurry or missing shop sign board, unsubstantiated discount claim, distorted promo video, or restricted inventory).
- Real-Time Transmission: The recorded rejection reason is immediately saved to the campaign document and synchronized to the business owner's mobile and web dashboard via secure APIs and real-time broadcast channels.
- Constructive Rectification Path: The business owner's dashboard prominently displays the exact reason along with guidance on how to fix the issue, plus a one-click "Post Corrected Ad" action so the merchant can re-enter verification without friction.
- Statutory Audit Trail: All moderation decisions, reasons provided, administrator timestamps, and merchant notification events are logged to the cryptographic security audit ledger for statutory compliance review.
4.4 Merchant PIN Security, Cross-Device Tracking & Household Simulator SOP
- Merchant Shop Code & 4-Digit PIN: Each merchant registers or signs into their business dashboard using their unique Shop Code (e.g.
SRISAI101) and 4-digit PIN (default 1234, customizable anytime), mirroring the secure offline/online PIN model of the Kirana POS.
- Real-Time Cloud Synchronization: When a campaign is approved or rejected by admins, status changes and moderation timestamps are synced across devices in real time via Cloud Firestore and Web Broadcast channels, so business owners on mobile phones immediately see their ad status.
- Multi-Metric Dashboard & Audit Trail: The dashboard tracks total ads posted, active live radar broadcasts, pending verifications, and exact submission timestamps (e.g. 14 Oct 2026, 04:30 PM and relative time elapsed).
- Interactive Household Preview Simulator: Merchants can click "Preview Household View" on any campaign card to launch an interactive 3D smartphone simulator, viewing their storefront photo, promotional video, secret counter coupon tag, and playing the 500m proximity siren chime exactly as heard by residential households.